How Ideas Spread

Today we are examining the concept how how ideas spread by comparing the theories of Jonah Berger, Malcom Gladwell and Seth Godin.

Gladwell says there is a time for everything, followed by a tipping point (not because that the product stood out, but because it has been there for enough time, for people to take notice. i.ie the Fax machines. 

Berger indicates that there are messages we can incorporate to help the idea spread. i.ie triggers, stories, ect to add another layer to the original context of meanings. 

Godin suggests the purple cow. You can’t be good or mediocre but you need to be on the edge. 

My perception is:  Concepts can be used as references but we learn about marketing from our environments and surroundings by observing the present. So what I said early during our discussion there is no absolute- truth. And the example with about the surgery and surgeons. I am sure he learned it through practice. but what he does that is just his practice. Everybody can derive different experience from his/her practice. But to be a good surgeon one just needs to learn how to hold a scalpel.
What I don’t get with the discussion why do we have to make it so philosophical when a majority of it is common sense. All there authors just presented different views of dealing with the situation through their experience, so what is the right or wrong is basically based on their opinions. All of them may be right or all of them may not be right, depending on the situation you apply it to there are always rooms for disputes. 
The only thing constant about marketing is probably the fact nothing is constant, because marketing is always at the heart of change (innovation.) And even if we put two similar looking situations together there are probably still different, like the shape of lines on a person’s hand or  patterns on a zebra. 
So I don’t think there is one concept that applies to social media marketing at all times. 
Application of marketing calls for a technical approach not philosophical.