Welcome to my blog. In this blog I will discuss some concepts and strategies regarding digital marketing. I am currently a third year marketing student at RMIT and all information discussed will be based on class materials.
-
Final post with reference to digital marketing.
Hi guys, this is the last blog post. I am grateful for the people who have participated in the comments. I hope the blog has been some of use to you and has been a way informative about the topic of digital marketing. I may still post regularly from now on, on topics of digital… Read more
-
How do we control the influence of social media platforms, or in other words, do these platforms need to be controlled?
In the age of big data, customers are becoming more and more aware of their privacy issues. The realization that nothing is for free! And they demand greater actions from companies to protect consumer rights. Unfortunately this is not in the companies’ best interest. This presents a very controversial debate because while on one hand we… Read more
-
About Big Data
The possibilities we can create using big data are vast. The compromise of information also has its negative impacts. When we look at data, data is really by itself meaningless but it is the way we choose to use it that creates meaning. The DIKW model of data information hierarchy shows data is only of… Read more
-
How to catch attention and avoid stepping on landmines.
Mobile social media marketing has really opened up the global economy and changed the ways people interact. The prevalence of social media, has enabled people to keep in touch, people to people, from one side of the world to the other. The new information which opens us to the world and are critical for us… Read more
Follow Me
Get new insights about digital marketing delivered to your inbox.
The Marketing Journal 