Hi This is Amy,
I am a Marketing student at RMIT with an interest in design and fashion. After looking through some sites, I have made the bold decision to create/design a website. I will use this blog to document and share some of the ideas and concepts along the way.
I have always thought that interfaces should be as ergonomic and simple as possible. In my research, I have found company websites can be both tech and design focused. Some favor one side over the other.
A good interface should facilitate interaction; it needs to be complex enough to meet the technical functions but that of which is displayed to the customer should be simple and engaging. In the following I will discuss how design elements can be used in collaboration with social media marketing to create a seamless customer experience.
Simplicity has great importance in the assessment of great design and how people take in information. Below I will mention the core design principles that I think will help content creators.
Design Principles
In creation of the web-page it is possible to consider the various elements of design.
Colour– nature has all our colour pallet. The key is keeping it simple. Here is a link flat-design that speaks about ‘flat designing and the use of two dimensional elements and bright colours to guide customers through the computer screen.
https://www.interaction-design.org/literature/topics/
Dots and Landscape– it is possible for content creators to draw inspirations from the elements that already exist in nature. From research, I have found that simple elements such as dots and nature can be manipulated in such a manner to provide the desired consumer experience. Images can be used to guide the eye or create a relaxed reading atmosphere.
Another method that is commonly seen used also is the ‘F’ design. This is where the display of context is laid out in a manner according to the viewer’s natural intake of visual material (from left to right and top to bottom.)
Apple is a good example of company whose website considers both of these principles.
That is all. What are your opinions? Hope to hear more from you and if you wish to see progress with the web design, please subscribe and keep track.
The Marketing Journal 